Wild West Company (www.wildwestcompany.com), a wholesaler of country western gifts, announced that it has acquired the Uncommonly Cute brand and will introduce a new line of T-shirts and onesies for kids called “Uncommonly Cute Country Kids.”  
 
President of Wild West Company Eric T. Wagner states, “Since acquiring the Uncommonly Cute brand for kids last summer, the addition of the Country Kids theme has been a major goal for us. This adds to our ability to continue offering a wide variety and selection of western gift products to our retailers. As retailers know, consumers continue to demand new and exciting products to choose from.”
 
The Country Kids line includes colorful t-shirts and onesies with fun designs such as Horses Rock!, Sassy lil’ Cowgirl, Stick Horse Lover, Future Rodeo Star, Ranch Hand and more. Wagner says, “these fun products are geared toward newborns up to size 6, with many selections for both boys and girls”.
 
Additionally, the line is available with a newly designed display unit specifically built for the retailer. “We understand a retailer’s need to have their product displayed in an exceptional way to create the greatest opportunity for resale. Proper merchandising is critical and we have a custom display available for this fun, new line of products.”
 
The company also plans to introduce another new line of western and country gifts called Buckboard Provisioning soon. “Retailers in this economy need as many opportunities as possible for success, and our plan is to continue helping them by offering more variety and selection for their customers to choose from.” says Wagner.
 

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