When creating your window display, always keep your target viewer in mind. The “target viewer” is the person that passes by your space the most, and depending on your store’s location, your viewer could be whizzing by in a car or meandering down the sidewalk. Each type of viewer will need a different display tactic to lure her into your store. At Design*Sponge , a daily website dedicated to home and product design, Kate Pruitt, an artist, designer and former Anthropologie display coordinator, notes in a guest post: “Drive-by customers need immediate impact; they won’t see a tiny bird on the rim of a teacup. Bright color, high contrast, and something easy to see from a distance will make the most impact on drivers. Street customers can spend more time studying the displays up close, and marvel over vignettes and little details. If you have both types of viewers, employ both in your design."