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QUICK TIP
Promote Your Web Site When Your Store is Closed
Add your Web site to your store's door signage. The sign could read "Sorry we’re closed right now but please visit us at www.suescountrystore.com." This is especially useful if your business is located in an area that gets a lot of off-hours foot traffic, or if you are only open limited hours. And if you have e-commerce capabilities on your site, even better! Customers who can’t shop your physical store at that time of the day can easily go to your Web site to buy.