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marketing & promotions


featured articles


Classic Selling Points

Keep these "classic" tips in mind when merchandising and running your shop. more

Promoting Your Store Like a Pro

You don’t need a huge marketing budget or professional team to promote your store—just get creative and get results. more


 

ask an expert


THIS MONTH’S QUESTION

What can I do to make my store more attractive to older shoppers?

Answered by Rich Kizer & Georganne Bender