Do your customers always ooh and ahh over your holiday decorating skills? Yet, does it get harder every year to find the time to properly deck out your store for the holidays? Steal an idea from retailers Marsha and Marty Kapchinski. Retail experts Rich Kizer and Georganne Bender explain that the Kapchinskis were growing weary of decorating their Wisconsin store, yet customers always raved about how festive their shop looked during the holidays and wanted that same look in their own homes. So Marsha created a class where attendees pay $16 apiece for a box lunch and six hours of directions on how to properly fluff and decorate Christmas trees and wreaths, how to hang garland, and more. At the end of the day, the entire store is decked out in its holiday finest and the customers paid for the privilege to do it. That’s retailing ingenuity at its finest!