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glossary of business terms


V

Value Added
A term used to identify enhancing a shopping experience or increasing the worth of a transaction. A store that offers a free service, such as gift wrapping or delivery, with the purchase of an item would consider to have value-added service.

Vendor
A company that sells merchandise at a wholesale level, such as a manufacturer or importer.

Visual Merchandising
The art of displaying products to attract attention and encourage customers to purchase the items.